Digital Media
Digital media means many different things. It can mean online resources that consumers use to research and write. All it takes is a personal computer hooked up to an internet connection. Digital media can also mean use of TV (streaming online or otherwise), radio, and recorded media, both visual and sound.
Boone DeLeon considers digital media as simply the delivery device of the communication between two people connected through computers. Those computers could be desktops, laptops, mobile devices, gaming platforms or servers. The media could be text based such as webpages, video based i.e., video chatting or over social sharing or through virtual simulations: part of the overall media strategy that gets the message to the target audience.
Again, digital media has to have relevance to both the advertiser and its audience. At Boone DeLeon, we know that if it doesn’t, then it is a waste of time and money: even if you consider Internet Marketing to be free.
Social Media
Social Media is here to stay. And, it is not going away. It is a countless array of internet based tools and platforms that increase and enhance the sharing of information. At Boone DeLeon we know that in order to maximize its effectiveness, it takes strategic planning and attentive implementation.
Some think that Social Media is "free." Well, quite frankly, it isn’t. The platforms are free but the strategic plan, message development and meaningful exposure is not. It needs to be carefully planned and developed so that the use of whatever platform is seamless and not obtrusive to the user. It is part of an overall marketing mix to get the message out. Even though online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines Boone DeLeon recognizes that Integrated Marketing is the most efficient manner to get the message communicated. That is when it is most successful.
Boone DeLeon knows that to be successful in Social Media, we as content creators must determine the best way to present digital elements to consumers. Maybe it is a tweet. Maybe it is an app. The right choice has to have relevance to both the sender and the receiver
We know how to use Social Media smartly. Boone DeLeon can help you navigate through the tough decisions to get the best possible results.
