Making advertising messages actionable

Promotions are a significant part of a well-integrated marketing plan. As campaign planners, we realize that advertising combined with promotion achieve different objectives in the marketing mix typically becoming key opportunities for profit. Promotions always reinforce the advertising message especially at the point-of-sale.

Promotions can achieve distribution, move volume and build share on a short-term basis. Strategically, it provides the advertiser with the opportunity to encourage trial and create repeat purchase of the product. Marketers can inform, sample and distribute coupons for the product through direct contact with the consumer.

At Boone DeLeon Communications, Inc. we create and implement promotional programs toward the trade, the consumer or the sales force. We also typically get additional media exposure such as: cross-promotions, local events, remote broadcasts and media merchandising. Promotions make media entertaining.

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